Good marketers know the score
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چکیده
منابع مشابه
GuIDE FOR MARKETERS
The IAB Mobile Marketing Center of Excellence focuses on driving the growth of mobile marketing, advertising, and media. Under the guidance of a Mobile Board of Directors, we pursue initiatives including the improvement of mobile creative, creating a reliable and accountable measurement regime, smoothing supply chain problems, advocating for the industry in Washington DC, and educating buyers a...
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The research reported in this paper was an investigation of the engaging and immersive properties of game and learning environments. The qualitative study was done in cooperation with six elite designers and two team members of recognized and/or award-winning products. From the findings, a prescriptive aesthetic framework was developed based on (a) data and (b) aesthetic experience literature. ...
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ژورنال
عنوان ژورنال: Marketing Intelligence & Planning
سال: 2006
ISSN: 0263-4503
DOI: 10.1108/02634500610653964